Web Profile Management

 

What type of web profile does your business have on the internet?

There are steps you can take to manage and leverage your business profile on the internet and to gain more sales prospects.

Just like your personal profile, which is an aggregation of every thing you do and who you are… your memberships, your neighborhood, where you went to high school, where you graduated college, your service clubs, your professional organizations and the list goes on and on; your business also has a “Web Profile”.  Each of these items contributes to a personal profile of you, the individual, with the same thing being said of your company’s profile on the internet… your business’ Web Profile.

Web Profile Components

The search engines… Google, Yahoo, Bing and others… harvest and combine volumes of business information throughout the world wide web.  Your business web profile is made up of web information which is aggregated and compiled from different web-based sources, such as:

  • social media conversations  on Facebook, Twitter, Pinterest, etc;
  •  local internet directories – MerchantCircle, Local.com, YellowBook, Citysearch, et al;
  • online industrial directories like Thomas Register and others,
  • professional directories, such as LinkedIn, Manta, BrownBook
  • social bookmarking sites like digg, stumbleupon, reddit ;
  • customer review sites such as Angie’s List, Judy’s List, Yelp and Foursquare;
  • video distribution sites like YouTube, Vimeo or Viddler;
  • citation sites like local Chamber of Commerce
  • image hosting sites like Picasa, Flickr and Panoramio

 

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