Reputation Marketing

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that…  you’ll do things differently.” – Warren Buffet
Download Our FREE Report:
“Online Reputation Management and Your Local Business”

A disgruntled customer, or former employee or inscrutable competitor can harm or destroy a business’s reputation, almost overnight. Even without being very tech savvy “word of mouth” spreads fast amongst customers as well. Sometimes competitors will falsely create bad reviews or stories to hurt a competing business. It’s definitely unethical, and unfortunately, there is virtually nothing a business owner can do to stop them. You Can take Control of Your Business’s Online Reputation… Download Our Free Tutorial Now!

Taking control of your business to create and maintain a positive reputation on the internet does take effort and skill, but it certainly has it’s rewards. Understanding that your current customers, (your BEST customers) as well as potential customers ARE looking at what others are saying about your business is the first step. Take a look at some statistics that will probably surprise you:

  • 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence on a decision to use or not use a particular company, brand or product. (Harris Interactive, June 2010)
  • 53% of people on Twitter recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
  • The average consumer mentions specific brands over 90 times per week in conversations with their family, close friends and fellow co-workers. (Keller Fay, WOMMA, 2010)
  • 90% of online consumers trust those online recommendations received from people they know… and almost 70% even trust opinions of unknown users! (Econsultancy, July 2009)
  • 75% of people Do Not Believe companies tell the truth in advertisements (Yankelovich)

Take note that many of these statistics are at least a few years old and have increased dramatically with popularity of smart phones and the social media boom. Also, the last statistic speaks to the REAL dilemma businesses are facing. Here it is again:

75% of people DO NOT  believe companies tell the truth in advertisements”

The Take-Away for a business owner is …
“A major factor in getting people to know, like and trust you…
are those expressed opinions that OTHER people have of you!”

Knowing and Shaping What is Being Said About You Online IS Reputation Marketing

The Internet provides many online review sites like Google Places, Yelp, Foursquare, and many other review websites where customers can leave good or bad business reviews

Customers can post their business reviews on hundreds of websites

Searching for your business name on Google and other popular search and review sites is a great place to start. See what comes up. Do you see good, 5 star reviews of your business? Do you see bad reviews from unsatisfied customers showing up? Maybe nothing is coming up at all (which, in itself, is a problem)? Knowing what is being said about your company online today is the starting point.

A  System to Manage & Market Your Online Reputation

One way for a businesses owner to make sure the business’s online reputation is positive is to hire an outside agency to handle it for them. Depending on the size of the business and the current state of the business’s reputation, this can be expensive. It can often cost tens of thousands of dollars just to get started. Local Internet Systems has developed an exclusive  program that is dedicated to improving the online reputation of your company.  Through our Social Ignitor Online Review System, in combination with our marketing and network syndicate connections, we can offer our clients the results they need for a fraction of the cost. Your business’s reputation is an extremely valuable company asset!  Take control of your reputation marketing!  Do not leave it’s protection to “chance”!
Here’s a link for our FREE e-book, filled with information about how to protect your online reputation.

Please give us a call…We will gladly speak to you about your online business situation with an initial phone consultation at no cost.   260


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