Mobile Text Marketing

 

What is Mobile Text Marketing?

 

Text marketing is one of the fastest growing segments of this cultural phenomena known as mobile marketing.

This isn’t your son or daughter’s texting.  Today’s savvy business owner uses text marketing to extent their marketing reach and enhance customer engagement… and does so, on a daily basis.

Mobile devices are reaching a critical mass and we are now at a point where it is unusual to meet someone who doesn’t own a cell phone or mobile device.

Want proof? Pay close attention the next time you go to a public place and I am willing to bet that you will see more than half the people carrying or using some kind of mobile gadget.

Obviously this will come as no suprise. Cell phone technology is improving every year and becoming more and more a part of our culture. Among all of the features that you will find on these devices, the most popular one is text messaging (or SMS)! In fact, in the year 2010, over 6.1 Trillion text messages were sent world wide and 72% of all mobile users have reported that they are active text message users.

Knowing this trend in text messaging, are you doing everything you can to make sure your business stays ahead of this trend?

Unfortunately, MANY business owners are being left behind when it comes to tapping into the incredible marketing potential of SMS. The reason they are being left behind is because they don’t even know where to begin. They don’t have the background knowledge and they don’t have any clue as to what they should be budgeting for this form of marketing.

The truth of the matter is, Text Marketing is such a new practice, that it is almost impossible to get the proper information required to make an educated decision for your business.

Companies are using Text Messaging to

  • Increase Customer Loyalty

    Improve customer frequency and volume by using text invitations, mobile involvement and reminders to maintain the proverbial “top of the mind’ awareness.  Get your clients back in the store two or three additional times this year.

  • Lead Generation

Combine a “Mobile Call-to-Action” with traditional campaigns like outdoor, radio, print, flyers, etc… increase the effectiveness of those media more than 3x according to recent studies.  Mobile delivers NEW Sales Prospects and Clients.
Touch a potential customer one additional time with “traditional” marketing, and you’ve got’em.  You can now touch them in a more direct fashion, and for less money than anything else available today.  Cost of a new customer acquisition can average $1 or less.

  • Track Effectiveness of Traditional Advertising

For the first time ever,  Short-codes are combined with traditional advertising to provide trackable and quantifiable results.  The result is cost-savings by improved and more effective media buys which provide a measurable Return-on-Investment.  Used effectively, Mobile saves wasted Ad dollars.

 

 

 

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