Google Search on Mobile Has Surpassed PC Searches

The fact that Google search on mobile has surpassed PC searches, give credence to Google’s recent decision to give mobile-friendly websites more favorable treatment in SERPS.

SAN FRANCISCO — Google’s influential search engine has hit a tipping point in technology’s shift to smartphones. More search requests are now being made on mobile devices than on personal computers in the U.S. and Google mobile searchmany other parts of the world.

The milestone announced at a digital advertising conference Tuesday serves as another reminder of how dramatically online behavior has changed since 2007. That’s when Apple released the first iPhone, leading to a wave of similar devices that have made it easier for people to stay connected to the Internet wherever they go.

“The future of mobile is now,” says Jerry Dischler, a Google Inc. vice president in charge of the company’s “AdWords” service for creating online marketing campaigns.

Besides in the U.S., Google’s mobile search requests are outstripping requests in nine other countries. Japan is the only other country that Google is identifying.

The Mountain View, California, company isn’t specifying just how many mobile search requests it is getting. Google processes more than 100 billion search requests worldwide each month, including queries on PCs.

As part of the mobile transition, Google last month overhauled its search-recommendation system to favor websites that are easier to read and load on smartphones. That change, known as “Mobilegeddon,” prodded millions of websites to make changes to ensure they work well on smartphones to avoid being demoted in Google’s search results. [Read More]

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