Mobile Search – Google to crack down on popup ads

Google will reinforce its emphasis on the mobile search experience with a new penalty affecting popup “intrusive interstitials” ads on mobile web pages.

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.”

Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Google explained which types of interstitials are going to be problematic, including:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Here is a diagram from Google to convey the above points:

mobile search - google-mobile-interstitials-popup-penalty

Google listed three types of popup interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:

  • Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
  • Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
  • Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space. [Read More]

 

Google Search on Mobile Has Surpassed PC Searches

The fact that Google search on mobile has surpassed PC searches, give credence to Google’s recent decision to give mobile-friendly websites more favorable treatment in SERPS.

SAN FRANCISCO — Google’s influential search engine has hit a tipping point in technology’s shift to smartphones. More search requests are now being made on mobile devices than on personal computers in the U.S. and Google mobile searchmany other parts of the world.

The milestone announced at a digital advertising conference Tuesday serves as another reminder of how dramatically online behavior has changed since 2007. That’s when Apple released the first iPhone, leading to a wave of similar devices that have made it easier for people to stay connected to the Internet wherever they go.

“The future of mobile is now,” says Jerry Dischler, a Google Inc. vice president in charge of the company’s “AdWords” service for creating online marketing campaigns.

Besides in the U.S., Google’s mobile search requests are outstripping requests in nine other countries. Japan is the only other country that Google is identifying.

The Mountain View, California, company isn’t specifying just how many mobile search requests it is getting. Google processes more than 100 billion search requests worldwide each month, including queries on PCs.

As part of the mobile transition, Google last month overhauled its search-recommendation system to favor websites that are easier to read and load on smartphones. That change, known as “Mobilegeddon,” prodded millions of websites to make changes to ensure they work well on smartphones to avoid being demoted in Google’s search results. [Read More]

Google My Business will help small businesses connect with customers with Search, Maps, and Google+

Back in June, 2014, Google launched Google My Business.

This new  tool for small business owners is available at google.com/business. This free tool allows small business to easily connect with their customers.

Google My Business - Jax internet marketing Florida

 

The Google My Business tool does this by putting all Google services useful to businesses in one place, a simple to use dashboard that allow the business owner to:

  • Update your business info on Search, Maps, and Google+ to make it easy for customers to get in touch.
  • Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique.
  • Connect directly with your fans and customers by sharing news, events, and other important updates from your Google+ page.
  • Stay on top of reviews from across the Web, and respond to Google reviews.
  • Understand how people find and interact with your business using custom insights and integration with AdWords Express.

[READ MORE]

Reputation Marketing Strategies Onliine

Reputation Marketing is building a 5 star reputation online and, and using proven strategies, marketing that reputation to get more customers.

Would you like to know how to get your phone to ring with hot pre-qualified customers every single day?

Then you’re going to need to learn the secret that very few companies know about. Ordinary companies have learned the secret, and they are getting ten to twelve new customers every single week, and your business can too!

The secret is simple! They have a five-star reputation on the internet!
They have dozens of amazing reviews from their clients and customers online.
More importantly they have five star reviews on the right web sites to get massive amounts of exposure.

We’ve developed our 5 Star Reputation Report website to allow you to dominate your market.

By helping you create a five-star reputation and showing you how to market that reputation to get rock star status in your city, to position yourself as the market leader.

CLICK HERE to let our proprietary software search the entire web to give you an instant report.

The report will show you if your business is being found on the most important sites. Our system will do an exhaustive search for all the reviews about your company online, and within seconds it will create a report for you with your reviews and your reputation score.

The Reputation Report will have detailed insights on citation and authority websites your business MUST be listed on.
Typically reports like this take several hours in market research, and can cost hundreds of dollars, but for this limited time you can take advantage of our patent-pending research system for free.

Click the Local Business Marketing Report image below to get started.

Reputation Marketing Strategies - Local Internet Systems Jacksonville Florida

 

Google Local Business Listings – 2015 Update

Google local business listings can appear in 3 places in the search results for Google.

Business listings can appear in Google Maps, in Google+ and within the organic Google web results. Since Google owns the lion’s share of local search traffic AND
organic jacksonville lasik eye surgerysearch traffic, it’s very important that both your website and your local listing rank well in Google in order for searchers to discover your company.

Before your Google listing can rank at all in either Google Maps or in the Local Packs of search results, you have to get listed and that’s not always as easy as it may sound. Sometimes, it’s not possible to create a listing, sometimes you can’t get it verified and sometimes it never goes live because it doesn’t make it through Google’s review and approval process. This can sometimes be due to a bug on Google’s end, but much more often, it’s because you’ve violated one or more of Google’s requirements for having a business listing.

Guidelines for Representing Your Business on Google

We’ve come up with a list of guidelines for local businesses to maintain high quality information on Google. Following these guidelines helps avoid common problems, including changes to your information, or, in some cases, removal of your business information from Google. [READ MORE]

What Is Google My Business?

What Is Google My Business and why should I care?

Google My Business is an essential tool for any business owner who runs a local business storefront. Understanding the fundamentals of this Google change will increase your chances of being found by the search engines on local and mobile search results pages.

As a  business owner looking to connect with more local customers, the local search results are extremely valuable. Getting found for local search is also a lot easier and takes less time than trying to compete on a national level. Local search rankings  help you reach geo-targeted consumers who may become future customers.

Google My Business is a new dashboard in Google, replaceing Google Places for Business and Google+ Local. In the past, Google has left many business owners feeling confused and frustrated, and this new dashboard should help.

The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.

Accessing the dashboard is easy. You can do it from the Google My Business platform on your PC, or you can download the Google My Business App for th

Google My Business Ebook

e Android iOS and use it on your mobile device. Either method will allow you to access and control all of the dashboard functions.

While I can’t promise you that Google won’t change things up in the future, I can promise that this integrated system makes things a lot easier right now. So here are some step-by-step instructions to help you become familiar with the Google My Business platform.
How to Get Started on Google My Business

Here’s how to get started.

1. First, visit the following link: http://www.google.com/business.

2. If you already have a Google Places or Google+ Local account, just sign in. Your listing should have automatically been upgraded to Google My Business. You’ll be taken to the new dashboard. More on that later.

3. If you’ve never done anything with Google before, then you’ll have to set up an account by clicking the “Get on Google” button.

Simply search for your business name and address; there is a good chance that Google probably has your company listed already. However, there is no guarantee that the information is correct. So this is why you need to complete your profile, verify it, and optimize it.

4. If your business is already in the system you can click on the listing to claim it.

For more on how to fully optimize your Google My Business pages, please fill in the form on the right for a free download of our new 18 page Google My Business Ebook!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dr. Anthony Capasso, MD, Jacksonville FL Review Video

This is a Dr. Anthony Capasso, MD, Jacksonville Florida Review Video commercial.

This video review is an example of Local Internet System’s new beta program. The program is designed to get maximum exposure for our clients’ online reviews. The Review Video Commercials are Search Engine Optimized and posted to video syndication websites, as well as the clients’ own online accounts. These video reviews are actual testimonials taken from our clients social media pages, directory sites or their own websites.

For more information about how your medical practice, law firm or business can market its existing 5 star reviews, similar to this Dr. Anthony Capasso, MD, Jacksonville Fl. Review Video,  give us a call us at 904-686-9601, or via email: kerry@localinternetsystems.com

No effective defenses from these Bad USB malware attacks!

Bad USB malware attacks and the security of USB devices.

badusb malware local internet systems Jax Fl

Black Hat, the most controversial information security conference in the world, kicks off this week in Las Vegas with a topic that affects nearly every consumer:

USB — or Universal Serial Bus — is the ubiquitous port found on nearly every laptop and desktop. It’s what you use to connect everything to your computer — cameras, smartphones and of course, USB keys. And now, two German-based researchers say it’s a huge risk.

Karsten Nohl and Jacob Lell are scheduled to unveil their findings about the vulnerability of USB on Wednesday at Black Hat, and they’ve already begun insinuating that everyone should throw away their USB keys and fill their ports up with hot glue.

No effective defenses from Bad USB malware attacks are known,” write Karsten Nohl and Jacob Lell in a blog post, later adding, “Once infected, computers and their USB peripherals can never be trusted again.” [read more]

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