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Time For Local Businesses To Tackle – Or Be Tackled By – Online Reviews

For local businesses, online reviews tend to take a backseat to “being found”.

So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration.

There’s no doubt that online reviews play an increasingly central role in the consumer path to purchase. Research consistently shows that the vast majority of consumers — as high as 9 in 10 consumers, in one survey — say they are being influenced by both positive and negative reviews during their decision process.

Yet, despite this clear trend in consumer shopping behavior, a surprising majority of small business owners continue to ignore or delay development of an online reviews strategy. [read more]

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