Why Google Plus Local Is Important

Here’s whyGoogle Plus Local | G+ Google Place Page for local online internet marketing Google Plus Local is important –

Why Should We Do Everything Google Says?

“I have said this before, I love Google. I live and breathe Google. But the other day at dinner my husband and I were talking about why we had to make some changes based on Google’s best practices ,bla bla bla and my teenage daughter suddenly asked “Why do you have to do everything Google says”?

Google is the Biggest and Baddest Advertising Company

Because Google controls their search algorithms, and most people prefer Google Search over everything else, I guess we will always be at mercy of @MattCutts and his coworkers on Google’s Search Quality Team. They might not reign forever….
Read more at http://www.searchenginejournal.com/everything-google-says/70695/#UHdwXor17BVsMqA9.99

We sincerely feel that Google Plus Local can change the way local business get new patients, clients and customers with online internet marketing in the future.

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Google Search Page 1 Listing – How Important Is It ?

Is a Google search page 1 listing important for your business website ?Google Search page 1 listing SEO

It is very critical for a business website to appear on Page 1 of Google… Here’s why:

Websites with the number one spot received an average click-through
rate (CTR) of 36.4 percent, whereas the number two listing had a CTR of 12.5
percent; and the number three listed website had a CTR of 9.5 percent.
according to a new study from Optify.
Having Google search page 1 listing, and the number one listing in Google, according to Optify, amounts to the same
as of all the traffic that goes to all of the second through fifth positions, combined!

Keep the following statistics in mind as a reminder that investing more into your SEO efforts for a Google Search page 1 listing later will pay off handsomely:

Google Search page 1 listing SEO

  1. Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.
  2. 70% of the links search users click on are organic.
  3. 70-80% of users ignore the paid ads, focusing on the organic results.
  4. 75% of users never scroll past the first page of search results.
  5. GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”
  6. Search and e-mail are the top two internet activities.
  7. Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
  8. Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
  9. 81% of businesses consider their blogs to be an important asset to their businesses.
  10. A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%
  11. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  12. For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
  13. In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.
  14. 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results. Here’s a look at what the natural (blue) and sponsored search results (red) look like:
    Google Search page 1 listing organic PPC

Read more at http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/#zfCBwZVQ2VmtCAYY.99


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